Tara Fela-Durotoye’s Knack for Excellence

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Tara Fela-Durotoye, a renowned make-up artist and the founder of House of Tara International, has firmly established herself as a prominent figure in the make-up industry. Beyond building a successful career for herself, she has also championed the cause of empowering others.


Born on March 6, 1977, Tara is the wife of Fela Durotoye, a motivational speaker, business consultant, and former presidential aspirant. In 1998, she founded House of Tara International, and since then, she has mentored numerous aspiring entrepreneurs. One of her guiding principles for business excellence is, "Don’t build your business around a person, but around a system. Ensure the system is designed to bring a consistent result of quality."


Tara Fela-Durotoye shares a strong bond with influential women in the country, including Ibukun Awosika, the former Chairman of First Bank of Nigeria. Their friendship has created many cherished memories, and Tara regards Awosika as her role model and guardian.


Recognized for her unwavering commitment to excellence, Tara Fela-Durotoye was listed among the Top 50 Most Powerful Women in Africa by Forbes Woman Africa in March 2020. Her relentless pursuit of perfection extends to her fashion choices, as she effortlessly exudes elegance in both corporate and traditional attires. Additionally, she is a fitness enthusiast who takes her health goals seriously and encourages others to do the same.


Tara and her husband Fela share a strong partnership, organizing seminars to mentor individuals and couples in various aspects of life, including marriage, career, and personal development.


As they recently celebrated their 22nd wedding anniversary, Tara expressed her gratitude on Instagram, acknowledging that their journey has had its challenges, but they have continually put in the effort to make their marriage work. They stand as an inspiration to others, demonstrating that with commitment and support for each other's dreams, a successful and lasting partnership is possible.


Tara Fela-Durotoye's pursuit of excellence and dedication to empowering others make her a true role model and an influential figure in the industry. Her journey continues to inspire countless individuals to believe in the possibilities and strive for greatness in their own lives.

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